For product, research & CX teams
Parley transcribes your interviews, calls and support threads, helps you highlight what matters, and groups it into themes the whole team can search, quote and act on.
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Dana Okafor
Office manager · landscaping company, 38 staff
12:04 / 41:12
InterviewerWalk me through the first week after you signed up.
DanaHonestly? The first payroll took most of a Saturday. I re-entered every employee’s tax details by hand because the import wouldn’t take our spreadsheet.
InterviewerAnd after that first run?
DanaNight and day. Running payroll went from about three hours to maybe twenty minutes. That’s the bit I tell other owners about.
DanaI still check every deposit against the bank, because one wrong paycheck and my crew stops trusting me.
InterviewerWhat would make you stop double-checking?
DanaIf it showed me what changed since last month — a little summary of differences before I hit approve.
Selected highlight
Spreadsheet import failed; manual re-entry of tax data.
Linked theme
Import breaks on real-world spreadsheets
Sample workspaces used throughout this site · all companies are fictional
The problem
A readout gets presented once, then lives in a folder nobody opens again.
Calls, tickets and surveys never meet, so the same problem looks small in each one.
A line pasted into a doc can’t be traced back to who said it, when, or why.
With Parley: one theme, every source
“Import breaks on real-world spreadsheets”
How it works
The steps play on their own — pick one to take over. Arrow keys move between steps.
Connect your call tool, help desk and surveys, or drop in files. Recordings are transcribed with speakers labelled.
Sources · this week
5 items · 2 h 38 min of audio
Dana Okafor — onboarding.mp4
Video call · 41 min
Marcus Hale — onboarding.m4a
Upload · 33 min
Ticket #4471 · “Import keeps failing”
Help desk · 6 replies
NPS comments · September
Survey · 86 responses
Priya Venkat — onboarding.mp4
Video call · 38 min
Select a passage to save it as a highlight. Tag it from a shared taxonomy and Parley suggests the theme it fits.
DanaHonestly? The first payroll took most of a Saturday. I re-entered every employee’s tax details by hand because the import wouldn’t take our spreadsheet.
DanaNight and day. Running payroll went from about three hours to maybe twenty minutes.
InterviewerWhat would make you stop double-checking?
Tag selection
Suggested: Time saved after week one
Highlights from every source cluster into themes. Move them around, merge duplicates and see who said what.
Theme board
14 interviews · 110 highlights
Import breaks on real-world spreadsheets
34Accuracy is what builds trust
27Time saved after week one
22Publish insights with the clips that prove them, then link them to the issues and docs where decisions happen.
Import breaks on real-world spreadsheets
Merged cells, extra header rows and mixed date formats cause silent import failures.
“I re-entered every employee’s tax details by hand because the import wouldn’t take our spreadsheet.”Dana O. · Office manager, 38 staff
“Contractors counted as seats. Nobody told us that until the invoice.”Leon M. · Founder, 9 staff · churned
Linked issue
FERN-412 · Import v2
Planned · Sprint 44
Viewed by
Theme maps
One loud customer can feel like a trend. Theme maps show how many people raised something, which segments they belong to, and how that changes as new research comes in.
14 participants · 110 highlights
Theme
Import breaks on real-world spreadsheets
Merged cells, extra header rows and mixed date formats cause silent import failures.
“I re-entered every employee’s tax details by hand because the import wouldn’t take our spreadsheet.”
Try the segment filters — counts update from the sample study.
In their words
From the sample Fernhill onboarding study. Hover a row to pause it.
“Payroll used to be my Sunday night. Now it’s a coffee break.”
“Once it’s right three months in a row, I’ll stop checking.”
“Contractors counted as seats. Nobody told us until the invoice.”
“Our dates are day-first. Half the start dates came in as the wrong month.”
“If it showed me what changed since last month, I’d approve in a minute.”
“I approve payroll from the truck between jobs.”
“The import wanted one header row. We have three.”
“I trust it more because it shows where every number came from.”
“Setup took a whole weekend. After that, it’s the best tool we pay for.”
“Which plan includes multi-state filing? I read the page twice.”
Who it’s for
Editors do the research. Everyone else searches it, watches the clips and follows the themes — at no extra cost.
Integrations
Parley sits between the places customers talk to you and the places your team makes decisions. No copy-pasting quotes into tickets.
Browse all 16 integrationsSources
Destinations
Privacy by default
PriyaSure — you can reach me on or just email . The thing is, our clinic pays three different contractor rates and the app only lets us set one.
Consent
Recorded · Sep 22
Access
Research team
Retention
24 months
Parley is a fictional product. Describe your real security practices and any certifications you hold here — and only those you can evidence.
Pricing
Starter
$0
free for 1 editor
For one researcher getting a first study out of spreadsheets.
Start with Starter — Starter planTeamMost teams
$24/ editor / mo
billed annually
For product teams who want research in every planning conversation.
Try Team — Team planBusiness
$49/ editor / mo
billed annually
For research operations across several product areas.
Try Business — Business planEnterprise
Custom
annual agreement
For organisations with procurement, data-residency or retention needs.
Talk to sales — Enterprise planCan’t find what you need? Ask the team.
Start with one study. Most teams have their first themes within a week of connecting their call tool.