FeaturedGuide7 min read
How to synthesise twenty interviews in a week
A day-by-day plan for turning a stack of recordings into themes your team will actually read — without pulling all-nighters.
Ines AchterbergOct 6, 2026
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Notes from the research desk
Practical guides, copy-ready templates and stories from teams who keep customers in the room. Written by the people who build Parley.
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GuideOct 6, 20267 min read
How to synthesise twenty interviews in a week
A day-by-day plan for turning a stack of recordings into themes your team will actually read — without pulling all-nighters.
Ines Achterberg
GuideSep 15, 20266 min read
Write an interview guide that gets stories, not opinions
Most interview guides ask people to predict the future. Here’s how to ask about the recent past instead — with question swaps you can copy.
Mara Lindqvist
TemplateSep 2, 20265 min read
A starter tag taxonomy for product research
Twenty-two tags in four groups that cover most product studies — plus rules for when to add a new one and when to resist.
Ines Achterberg
TemplateAug 19, 20264 min read
Participant consent checklist
A one-page checklist for recording customer conversations responsibly — before, during and after the call.
Ruth Okonkwo
Product updateOct 14, 20264 min read
Introducing theme maps
See how many people raised each theme, filter by any segment from your CRM, and watch patterns change as new research arrives.
Tomás Reyes
Product updateAug 27, 20263 min read
Insight cards in Pagebook now stay in sync
Embed an insight in a spec or brief and it updates when the theme does — counts, summary and clips included.
Kofi Mensah
Field notesOct 1, 20266 min read
How Fernhill found the import problem hiding in 212 tickets
A fictional payroll team noticed onboarding interviews and support tickets were describing the same failure in different words.
Ruth Okonkwo
Field notesAug 11, 20265 min read
What a week shadowing support taught our researchers
Our research team spent five days answering tickets. Here are the habits we kept — and the assumptions we dropped.
Mara Lindqvist
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Your customers already told you. Start listening at scale.
Start with one study. Most teams have their first themes within a week of connecting their call tool.